Building a better brand
Essentia, a rising women's skincare brand, sought to refresh their digital presence and visual identity. We were tasked with evolving their branding and creating an e-commerce platform to showcase their expanding product line. Our work focused on developing a sleek, minimalist aesthetic that appeals to health-conscious women, while ensuring an intuitive online shopping experience. This ongoing project aims to position Essentia as a premium yet accessible option in the competitive women's skincare market.
Project media is built from blocks.
Each block is one item in the Images / videos collection, with a Layout, a Media list of images or videos, and an optional description like this one. Link blocks to a project in its Images field, in the order they should appear.
Full Width gives each image its own row.
Add as many Media rows to a block as you like. Every image keeps its own ratio, from the wide 2:1 shot at the top to the 3:2, 16:9 and 4:3 images below it, and opens in the lightbox when you click it.
2 Columns and 3 Columns place media side by side.
Rows beyond the column count wrap onto the next line, and every row stacks on phone.
“Joseph's attention to detail made our product stand out in a crowded market.”
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